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IN THE NEWS: TechDay speaks to Notitia about its approach to better software solutions

Notitia Managing Director Alex Avery & Designer Carolina Pérez Dilsizian speak to TechDay Australia about human-centred design.

February 24, 2025

User Persona Mapping for better software development projects

Human-centred design | User Persona Mapping | Software Solution | Web Development | Dashboards

Why human-centred design leads to better software solutions

Notitia Managing Director Alex Avery and Design Lead Carolina Pérez Dilsizian speak to TechDay Australia, about why human-centred design is essential in creating any software solution.

"Technology should serve people, not the other way around," Alex says.

Read the story on TechDay website.

Human-centred design is an approach that places real users at the heart of software development, ensuring that every decision is driven by a deep understanding of user needs and behaviours.

It involves engaging with end users from the outset to capture detailed insights into their challenges and workflows, allowing for the creation of intuitive, purpose-built solutions.

This methodology not only enhances usability and reduces the risk of costly reworks but also ensures that technology genuinely serves its people, ultimately leading to more effective and user-friendly software.

Designing for real-world software users

Notitia’s human-centred design framework is built around six key steps:

  1. Stakeholder Interviews – Direct engagement with end users and key stakeholders to understand challenges, workflows, and needs.
  2. Contextual Research – Mapping information within project goals to ensure alignment with business objectives.
  3. User Persona Mapping – Creating detailed user personas to visualise different user needs and expectations.
  4. Analysis & Recommendations – Identifying design and functionality gaps before development begins, allowing for course corrections.
  5. Tailored Development – Designing dashboards, workflows, and features that address specific user groups.
  6. End-User Training – Ensuring adoption by providing training tailored to the real-world use cases of the software.

User Personal Mapping

User persona mapping is a core element of human-centred design, transforming in-depth user research into clear, actionable profiles that reflect the diverse needs of your target audience.

By capturing detailed insights into user behaviours, motivations, and challenges, this process creates visual personas that inform every stage of software development.

This targeted approach not only aligns digital solutions with real-world usage and business goals but also minimises assumptions, streamlines development, and ultimately ensures that technology serves people.

Get in touch to find out how Notitia can help with your next software solution, user dashboards or design project.

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